Client: Pioneer
Year: 2010
>> Launch Site
Closet audiophiles ourselves, we were honored to create a campaign for Pioneer as they transitioned from manufacturing displays to becoming the pinnacle of the home-theater industry.
TBF came up with the "Get Closer" campaign as a hitch for consumers and creative professionals to reflect on their shared passions for audio.
Partnering with THX and Air Studios, we produced short, intimate clips with audio engineers, technicians and sound effects masters that captured how the latest technology could get them closer to their original, creative intent. Using flash navigation, advanced motion graphics and dynamic CMS, the Get Closer page was captivating, easy to navigate and despite its complexity, was simple for the client to maintain. Users could explore interviews and geek out on the Pioneer technology that makes their sub woofer really rumble and their home entertainment experience as close to real as possible.
Year: 2010
>> Launch Site
Closet audiophiles ourselves, we were honored to create a campaign for Pioneer as they transitioned from manufacturing displays to becoming the pinnacle of the home-theater industry.
TBF came up with the "Get Closer" campaign as a hitch for consumers and creative professionals to reflect on their shared passions for audio.
Partnering with THX and Air Studios, we produced short, intimate clips with audio engineers, technicians and sound effects masters that captured how the latest technology could get them closer to their original, creative intent. Using flash navigation, advanced motion graphics and dynamic CMS, the Get Closer page was captivating, easy to navigate and despite its complexity, was simple for the client to maintain. Users could explore interviews and geek out on the Pioneer technology that makes their sub woofer really rumble and their home entertainment experience as close to real as possible.
